Controversy sells.
This is bad for artists, bad for writers, bad for people trying to share their creation.
Unless of course, your creation is controversy. . . Then you’re in luck.
Social media algorithms have a lot of us confounded. The fact is, I can post a nothing picture of my face and get a certain number of likes and interactions.
I get way more if I post a picture of my dog’s face (but seriously… LOOK at that face) . . .